“Throughout the process, the Tracesmart team were highly professional and ensured that we were provided with the best solution to our brief. We were given regular updates and the data audit was particularly useful in reviewing the data results. In regards to the data cleansing results, this will make a huge difference to the quality of care that we provide to our supporters. The appended names, cleansed address details and telephone details will help towards ensuring that our communications get to the correct mailing address and supporters. In addition, the mortality file, the insolvency file, MPS and TPS will ensure that we do not cause upset to our valued supporters.
In regards to the future of our data and supporters, the mosaic coding and house prices are the most vital results of the data cleansing. This will allow us to profile high net worth individuals, review our response rates to our mailings, and test our data through segmentation. This will allow us to gain valuable insight into our supporters - how they respond to our mailings and how we communicate. The output files were clearly organised and formatted to allow us to easily transfer the data back into Raiser’s Edge.”
Astrid Cheung - Supporters’ Coordinator, Missing People
“Our searches for long lost family members are now much faster, which is very important given that we handle around 2,500 new enquiries each year. More families will be reunited and more lives made whole again, thanks to Tracesmart’s TraceIQ.”
Major Paul Hardy - Director of Family Tracing Service, The Salvation Army
“We recently succeeded in tracing 99 of a group of 100 adopted women to invite them to participate in a major research project, the British Chinese Adoption Study. As these adoptions took place in the 1960s, locating this group was a real challenge. Tracesmart’s services contributed significantly to this achievement, which in turn led to 74% of the women taking part in the study. Giving ourselves the best possible chance of a high participation rate is vital to carrying out high quality, meaningful research about how adoption and fostering affects people’s lives.”
Diane Gault - Director of Fundraising, Media and Marketing, BAAF
"CCS Adoption has recieved an excellent service from Tracesmart, the information supplied has been up-to-date and the systems easy to use. As a charity working with adopted people it has been an invaluable resource, helping us to connect people who have lost contact with each other. The staff have always been very helpful when we have needed help or advice."
Jadwiga Ball - CEO, CCS Adoption
“With a mailing list of around 30,000 magazines every year, we have to be confident in the data that we hold for our former students. Alongside their sponsorship and support, Tracesmart examined our data and were able to identify and redress a large number of incorrect addresses, which drastically cut our postage costs. They were also able to update other addresses, ensuring our magazines got to the right people in the right places.”
Andrew Walker - Director of Development, Cardiff Metropolitan University
“When we decided to contact our alumni members as part of a fund raising campaign, we knew it was essential that we had accurate contact details so as not to waste resources mailing to incorrect addresses. Tracesmart data cleansing service ensured member details were correct, providing us with a highly marketable file which in turn reaped a great return on investment.”
“Tracesmart provides an invaluable resource for the busy journalist. The clever bit is the way that the system links together publicly available information from different databases to help locate a persons full name, address, age, telephone number, DOB, length of time in residence and other members of the household. There is also the reassurance that data provided complies with the Data Protection Act.”
“When we were sourcing an electronic identity verification system, IDU stood out as the ideal choice. Not only does it give us peace of mind that we are meeting our Anti-Money Laundering obligations, but through the XML link we have been able to integrate it seamlessly into our existing systems. This in turn has allowed our employees to incorporate it easily into the verification process.”