The more is known about your consumer or customer, the better you’ll empathise with them and therefore communicate with them. Whether you are attempting to trace people or conduct a highly targeted communications campaign, refined subject knowledge delivers improved productivity. With this reasoning in mind we perform data enrichment as part of our data cleansing process, enhancing the data to ensure you hold correct and up-to-date information.
Your consumer data provides a valuable insight into your customer base. A fundamental feature of data cleansing is to ensure the data you hold is current and accurate; data enrichment will further that process, adding value to your database.
Our data enrichment process will:
As personal circumstances continuously change, we recommend that data enrichment, as part of a thorough data cleansing exercise, be undertaken on a regular basis. This will enable you to be aware of any changes as and when they happen.
In the event that you only require a portion of the data enrichment process, such as for example, tele-appending, we will build a solution based upon your specific requirements.
Contact us for your free consumer data audit.