The Mailing Preference Service (MPS) is a free to join register, run by the direct marketing industry, giving consumers the opportunity not to receive unsolicited mail. Whilst many people are happy to receive offers and discounts via direct mail, others prefer not to receive such mail. The Mailing Preference Service will facilitate this.
Optimum direct mailing campaigns utilise consumer data that has been screened against MPS. Excluding MPS registered people from your communication campaign will save you time, resource and money whilst also protecting your brand. An MPS registered individual receiving unsolicited mail will in all probability have a negative opinion of the sender.
MPS screening can also protect businesses from fraud. Impersonation of the Deceased (IOD) is one of the most callous identity fraud types in the UK; perpetrators can intercept mail intended for the deceased to procure personal details for use in IOD fraud. Aside from fraudulent activity, should relatives receive mail intended for a deceased loved one it could cause distress and again damage your brand.
Under their code of practice all Direct Marketing Association (DMA) members are obligated to screen mailing list data against the MPS list.