As society becomes increasingly more mobile, it is vital that you are able to identify when an individual in your database has moved home or ‘gone away’. One of the key solutions you can employ to achieve this is the National Change of Address (NCOA) Suppress file.
The NCOA Suppress file comprises approximately 43 million records dating back to 1995 and receives an update of close to 100,000 records per month. This data is derived from Royal Mail’s Redirection service and creates one of the most accurate suppression files in the UK, considerably enhancing the chances of identifying gone aways.
Screening your database through NCOA Suppress will enable you to:
In addition to cutting costs on wasted communications, identifying your gone aways will also allow you to flag those valuable customers you may wish to trace and ensure you do not lose their business.
To further ensure your records are as complete and accurate as possible, our data cleansing services utilise a variety of alternate suppression files, including Tracesmart’s proprietary Smartdepart file.
We believe the greater the frequency a gone away record is confirmed, the higher the level of confidence you can have in it. Utilising multiple sources we ensure that our gone away coverage is one of the most accurate in the UK, and that you have access to a reliable and comprehensive service.