Consumer data cleansing
Your consumer database is a key business asset; regular data cleansing will retain its value, protect your brand and ensure compliance.
- Consumer database accuracy erodes at an alarming rate; cleansing prevents decay by identifying movers, removing duplicated records while enhancing personal details
- Ensure your brand is protected by screening against opt-out registers such as the Mailing Preference Service and Telephone Preference Service
- Data protection legislation requires that stored personal data must be “current and accurate”; the most effective method of adhering to the law is by data cleansing.
Data cleansing solutions
Regular data cleansing is highly recommended as personal circumstances continuously adjust; people move home, change their names and inevitably die – changes that will break down any database. Our data cleansing solutions incorporate mortality screening, data enrichment, gone away flagging and suppression – procedures that will counteract the decaying process. Our datasets are constantly updated ensuring your consumer records stay current and up-to-date. Our data cleansing yields only the highest results, we are so confident that our data cleansing solutions will enhance your consumer database, we offer a free no-obligation data audit – to claim yours contact us today.
Contact us today for a no-obligation consultation
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