Your consumer data provides a valuable insight into your customer base. A fundamental feature of data cleansing is to ensure the data you hold is current and accurate; data enrichment will further that process, adding value to your database.
Our data enrichment process will:
- Append key missing personal details such as forenames and date of birth, allowing you to optimise tracing activities
- Append telephone numbers or XD flags where available
- Profile consumer types utilising the Mosaic consumer segmentation file from Experian
- Attach property description and value to the address for all residential properties sold after January 1999 in England & Wales
Data Enrichment Solutions
As personal circumstances continuously change, we recommend that data enrichment, as part of a thorough data cleansing exercise, be undertaken on a regular basis. This will enable you to be aware of any changes as and when they happen.
In the event that you only require a portion of the data enrichment process, such as for example, tele-appending, we will build a solution based upon your specific requirements.
Contact us for your free consumer data audit.
Contact us today for a no-obligation consultation
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