Trace Gone Aways | LexisNexis Risk Solutions UK
Trace Gone Aways Metaphor: Letting agent holding keys to property - A variety of tracing solutions to link your gone aways to a new address

Gone Aways

A variety of tracing solutions to link your gone aways to a new address

‘Gone aways’ is a term used for people who have moved address, in many cases when gone aways move home they fail to notify that they have done so, ultimately leading to a breakdown in communication and potentially becoming a lost customer.

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Gone aways are a key data decay catalyst in consumer databases

When you consider around 1 in 10 people move home each year you can appreciate that your business might hold a large quota of incorrect customer data, which may not only lose you custom, but may also be a breach of Data Protection legislation.

Gone aways have a profound effect on many businesses across many industries and for many different reasons.

  • Attempting to contact a gone away at a previous address is time misspent and might reflect negatively on your brand; the new occupier could perceive you to be out of touch with your customer base.
  • It is a requirement that under Data Protection legislation, all stored data must be current and relevant – holding historic data could be considered a violation of the law.
  • A gone away has the potential to be a valuable customer, this reason alone makes identifying and tracing a gone away significant.

Locate gone aways

The first step in tackling the problem is identifying genuine gone aways. The most efficient and cost-effective way of doing this is to perform a thorough data cleansing exercise of your entire database, which should include gone away suppression or flagging.

Once gone aways have been identified you may wish to trace them. TraceIQ® our online tracing system holds fresh contact information for the majority of the UK population, enabling you to trace customers who have become gone aways.

We also offer high volume batch tracing of gone aways via our Smartlink solution. To discuss the optimum service for you, contact us today.

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