Tracesmart®, a LexisNexis® Risk Solutions company, has been shortlisted in the Best Technology Partner category of the Partners in Fundraising Awards 2015. Tracesmart was nominated by its charity partner, Missing People, which brings missing children and adults back together with their families. For more than 12 years, LexisNexis Risk Solutions has been one of the fastest-growing divisions and a key area of strategic focus of its parent company, Reed Elsevier®, a world-leading provider of digital content and professional information solutions.
Through in-kind donations, Missing People has been given access to the TraceIQ tool, Tracesmart’s powerful web-based tracing and investigation facility, to help families who have been estranged or ’grown apart’ from loved ones to get back in touch.
This technological support enables staff and volunteers at the charity to check the validity of addresses supplied by families who want to re-establish contact with a family member. The ‘lost contact’ page of Missing People’s website receives the second highest number of visitors, indicating the demand for this service. In 2013/14 Missing People conducted 402 new lost contact searches and successfully identified 129 people.
Jo Youle, CEO of Missing People, said: “We nominated Tracesmart for this award because the impact on the delivery of our ‘lost contact’ service and on streamlining and cleansing our supporter data has been huge. The service delivery team benefit from the partnership on a daily basis when supporting families who are out of touch to reunite.
“We start all ‘lost contact’ enquiries by using the TraceIQ tool to check for a current address or verify an old one. It is a speedy and effective way to search that enables us to offer people the opportunity to reconnect with their loved ones.”
Tracesmart also has provided data cleansing of Missing People’s supporter database, allowing the charity to segment its donors accurately to streamline its individual giving programme. This has created considerable savings in time and money, allowing for more accurate and targeted communication with donors.
Owen Roberts, head of communications for Tracesmart, said: “We work with Missing People because our technology and expertise enables us to make a genuine contribution to the excellent work the charity does to reunite families.
The Partners in Fundraising Awards are held by the Institute of Fundraising, the professional membership body for UK fundraising.
Tracesmart is a provider of consumer data for identity, risk and trace solutions serving UK clients by delivering web-based software for tracing, identity verification, fraud prevention, anti-money laundering, debt collection and data cleansing. The business’ clients include banks, collection agencies, utility companies, pension providers, insurers and public sector organisations. LexisNexis announced the completion of the acquisition of Tracesmart in April 2014.
Acquiring Tracesmart, along with the recent acquisitions of Verid Knowledge Based Authentication Technology, WorldCompliance and MapFlow reaffirm LexisNexis’ commitment to provide, enhance and extend its capabilities in identity management and fraud prevention solutions globally.