Established by leading tracing analysts with a vision to deliver mass consumer intelligence – quickly and efficiently – Tracesmart has become one of the UK’s leading data solution providers. Our services are utilised by a wealth of organisations from SMEs to FTSE 100 listed companies throughout an ever-widening range of industries.
From humble beginnings, we have over the years been instrumental in reuniting thousands of missing family members and friends. Success stories generated from our work have regularly featured in the press and numerous heart-warming reunions have been broadcast on prime time television. In 2004, Tracesmart developed a powerful B2C online search facility, allowing the general public to search for people and help reconnect family and friends.
Following the success of the consumer product, we diversified into the B2B arena, employing our extensive and growing consumer data and tracing knowledge to create a leading, intuitive people tracing and identity verification solution. A distinct gap was evident in the market for an online service to facilitate the need for a powerful ‘anti money laundering’ and ‘know your customer’ search engine.
As our data expanded, so did our product portfolio. We were able to identify more and more vertical markets to enter due to our strengthening database. The ‘collections’ market became an obvious channel, as did the finance industry for our data cleansing and mortality screening services. Life and Pension is now a key sector; we are the lead player in this market and can claim that the vast majority of third party administrators employ our services.
We have made substantial investment over the years in cutting edge technology, proprietary consumer data, product functionality and specialist staff to meet the increasing demands of the business; the consequence is a rapidly growing company that is at the industry forefront for many of our products and services.
With a 65 strong workforce, we operate from modern, bespoke, bay side offices in our native city, Cardiff. Over recent years we’ve been listed twice within the Wales Fast Growth 50 group of companies.