Customer contact details and other consumer data can decay at an alarming rate, if left unattended, will increase your costs, wasting time and resource, and could even impact on your brand’s reputation.
Delivering industry beating results, Tracesmart’s suite of data cleansing solutions will cleanse your records to the highest standard, ensuring that they are not only current and accurate, but optimised and segmented. This will allow you to target customers with pin-point accuracy and further satisfy your Data Protection Act (DPA) obligations.
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An integral procedure within any organisation that holds consumer data, data cleansing allows you to maintain the highest level of data quality by de-duping, suppressing and appending key personal information.
You can ensure your consumer database is accurate and up-to-date anytime of the day with our self-service, automated online data cleansing bureau – Smartcleanse, the easy way to quickly cleanse your data.
Your consumer data provides a valuable insight into your customer base. In addition to ensuring you get the most from the data your already hold, we will enrich it with supplementary information to add further intelligence.
Understanding a pension scheme’s exposure to risk is vital for any trustee – not knowing the true liabilities will distort the associated risk. We’re able to exploit key data and help strengthen actuarial projections.