Data cleansing should be an integral procedure within any organisation that holds consumer data, it provides the means to maintain the highest level of data quality by de-duping, suppressing and appending key personal details.
Your consumer database is a key business asset; regular data cleansing will retain its value, protect your brand and ensure compliance.
Regular data cleansing is highly recommended as personal circumstances continuously adjust; people move home, change their names and inevitably die – changes that will break down any database. Our data cleansing solutions incorporate mortality screening, data enrichment, gone away flagging and suppression – procedures that will counteract the decaying process.
Our datasets are constantly updated ensuring your consumer records stay current and up-to-date. Data cleansing with Tracesmart yields only the highest results, we are so confident that our data cleansing solutions will enhance your consumer database, we offer a free no-obligation data audit – to claim yours contact us today.